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Magazine	March 99 Web Influence Rank	Internet Valley Benchmark ^{I V B*}	MIPS**	Outline/Quotes
Visual C++ Developers Journal	63	0.42	Sreekant Sreedharen A Uniform Interface To CGI And ISAPI 0	In the early days of the Internet, Common Gateway Interface (CGI) applications were the protocol utilized by the server to exchange data with the sites. Today, with the move to Windows NT as the platform of choice for Internet services, the use of ISAPI (an API specifically designed for the Microsoft Internet Information Server) has become very prevalent.

Magazine	March 99 Web Influence Rank	Internet Valley Benchmark ^{I V B*}	MIPS**	Outline/Quotes Ed. - Editorial comments
WebBusiness Magazine	38	1.69	Sari Kalin Title Search	If a company wants to cook up an e-commerce strategy, sooner or later it will need to find the right chef to lead it. The question is, Who? Should a company pick someone from marketing who knows how to speak the customer's language but doesn't know a firewall from a proxy server? Maybe someone from IS who knows how to build links to the company's back-end systems but doesn't know how to build a brand? Or an outsider who is already up to speed on e-commerce but would need to get up to speed on company politics?
Web Developer	37	1.71	Rebecca Rohan Serving Up Customers	This is no longer a drill. Sites like Surplus Software and 1-800-FLOWERS are serious about selling products online, and the ranks of online shoppers are starting to expand. With public acceptance of secure servers, chances are good that your competitor is already ringing up sales-with or without a RealAudio "Ka-Ching."
Web Developer's Journal	91	0.08	Cheryl Sarges Hey Wait - You Didn't Pay for That!	Imagine you’re in a department store and see a woman pushing her shopping cart laden with items. As if in a dream she stops, looks down at the contents of her cart for a moment and then exits the store – never looking back to see her cart, lost and abandoned in the aisle. Welcome to the reality of e-shopping. Read on to find out how to reduce your abandonment rate.
Web Marketing Today	78	0.19	Dr. Ralph F. Wilson Marrying Traditional Advertising to Online Sales	While combining traditional print ads with an online brochure can be extremely effective, it's even better when they can not only read the brochure, but place their order online. Businesses with products that lend themselves to this kind of direct sales really stand to profit on the Web.Large companies are moving to online sales. By Christmas of 1999, nearly every savvy retail chain in the U.S. will be on the Web if it can. Is there room for the small businesses? Is the age of the level playing field over?
Web Reference	18	4.84	Charlie Morris Ad Software Shoot-out	You young fellers probably don't remember the good old days of the Web, but ol' Chuck was around back then, and selling ads too, believe it or not! Way back oh...four years ago, we'd just slap an ad on a page like any other graphic, and the advertiser would pay us a flat monthly fee. Well, those days are long gone. Advertisers require far more service these days, and some of them can be downright demanding.
Web Review	40	1.56	Chuck Toporek Bad Software: What to Do When Software Fails	It's an old story, and I'm sure you've probably been through it yourself. You buy a box of software, get it home, eagerly tear off the shrink-wrap and start to install it onto your computer, when lo and behold, it either doesn't load, or when you run it, it just doesn't work. There is hope, and in a new book, Bad Software, by Cem Kaner and David Pels, they put forth what amounts to the consumer's guide to dealing with, what else, bad software. Ed. -If you make any software purchasing decisions perhaps you should read this book.
Web Techniques	60	0.47	Ken North Database Developer: Tool Suites, MDX, and SQLJ	Staying current as a Web database developer is no simple feat. We must stay abreast of research, emerging technologies, and new products that implement those technologies. In an article that supplements this column, "Database Research: New Solutions for Accessing Information," North explores promising information retrieval technologies still in the formative stage. Here, he discusses technologies that have evolved beyond the research stage and recently become available in shipping software.
Webserver Online	86	0.10	Alexandra Barrett Caching Out	Are Web sites 'caching' in on the increased access times and reduced bandwidth costs lauded by proxy cache vendors or are they finding themselves under the advertising gun? Administrators are learning that proxy caches wreak havoc with page-count statistics, and page-count statistics are at the heart of how many ad-based sites generate revenue. Ed. -With an estimated $1.3 billion spent on online ads during the first nine months of 1998, they'd better come up with a reliable system that works if they want that money stream to continue.
Win98 Magazine	46	1.16	Adrian Sellers Tuning Your PC Into TV	If you're reading this, you could be watching TV. That is, if you have a tuner card in your PC. If you don't have a tuner card, consider one of the following. You'll be glad you did. Prolink Multimedia ... Hauppauge Computer Works.
Windows Magazine	13	7.89	James E. Powell Use the Internet as Your Print Partner	When you need to print a document at a remote location and fax quality won't do, nothing works quite like Nadio's InternetPrint. This amazing utility lets you use any application's Print command to print a document to a remote printer using the Internet. Ed. -At $79 to license two systems, we'll take our chances sending attachments.
Windows NT Magazine	45	1.38	Debra B. Diehl Creating an Online Store	Building a comprehensive, powerful, and cost-effective Web site so your business can conduct commerce over the Internet requires careful planning and foresight. But before you set out to build an e-commerce solution, you need to ask yourself four questions: How do you engage the customer? How do you transact the business at hand? How can you analyze your e-commerce site? How do you build your e-commerce site? Knowing the answers to these questions will help ensure that your customers keep coming back to your site. Ed. -They seem to ignore the question of how do you bring potential customers to your site in the first place.
Wired	6	14.12	Steve Bodow Short Term Prophets	With the Dow near 9,000, about break-even for the day, DT - the trading guru and leader of the Day Traders On-line chat room - sounds the red alert. "CAUTION CAUTION Acampora calling dow range 7497-7937 next few months," reads his post. "LOOK OUT BELOW. Civilian translation: CNBC has just reported that...
WWWiz Magazine	56	0.59	R. Net Fisher New Order: Business to Business on the WWW	It is equally challenging for both large and small firms to have their sites recognized on the Web. However, deploying an electronic business-to-business catalog with an efficient ordering capability is proving especially challenging for small and medium-sized firms. It turns out that there is much more to it than simply putting a "For Sale" sign on your home page, and adding some product pictures and a shopping cart. In fact, maybe a shopping cart doesn't belong in the picture at all! Ed. - From small companies to large sleeping giants, everyone is scrambling to gain Web Influence.

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Editor's iView: Featured Author
Cheryl Sarges Web Developer's Journal	Hey Wait - You Didn't Pay for That! There's a dirty little secret about shopping carts no one likes to talk about: most shopping carts are abandoned before they ever get to the checkout counter. Sarges offers humor and insight into this surprisingly common phenomenon in this well-written piece. [more]