Meridian, ID, USA, March 29, 1999 -- Crucial Technology, a division of Micron and the only factory-direct memory upgrade supplier, today launched its direct memory upgrade business in the United Kingdom. Crucial Technology expanded its operations to give computer users in the UK the ability to buy the same high-quality memory the company supplies to the largest computer manufacturers in the world. Customers can order by Freephone at 0800 013 0330 or by visiting the company's award-winning Web site at www.crucial.com/uk.

As a division of one of the largest DRAM manufacturers in the world, Crucial offers customers a tremendous advantage. Because the company is a major memory supplier to all of the top computer system manufacturers, customers are assured of receiving high-quality, compatible memory upgrades for their systems. Customers can use Crucial's on-line Memory Selector to quickly and accurately locate the exact memory upgrade compatible with their particular system. Customers can then order easily and safely through Crucial's secure Web site or via Freephone at 0800 013 0330.

"Customers in the UK demand the high level of service and support for which Crucial is known," says Scott Schoenherr, General Manager of Crucial Technology. "We are very excited to provide the UK with high-quality Micron memory at factory-direct savings."

Micron's precision manufacturing and design expertise allows Crucial to guarantee 100-percent compatibility on over 20,000 memory upgrades for more than 6,500 desktops, notebooks, servers, and printers, for more than 100 system manufacturers. Crucial Technology is a division of Micron Semiconductor Products, Inc., which is a wholly-owned subsidiary of Micron Technology, Inc. Crucial Technology sells memory upgrade modules factory direct from Micron Technology, Inc.