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March 1999
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Editor's iView: Featured Author

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Taylor and Jerome
PC Computing

Hustlers
Taylor and Jerome knock site owners' unrealistic expectations of Web advertising down a notch with an unflinching, right-on-target attack on current advertising models. A right hook to the ambiguity of consumer response measurement, a swift jab at the fickleness of surfers, and the Web advertising model is down for the count. If they care to actually make any revenue from advertisers, site owners should sit up and take notice. [more]

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Magazine

March 99
Web Influence Rank

Internet Valley Benchmark
I V B*

MIPS**

Outline/Quotes

Ed. - Editorial comments

Net Guide 12

8.10

Michelle Schoenung

Finding an Internet Job, Even If You Aren't a Techie

So, you want to work on the Internet, but you don't want to learn any boring programming languages? Well, it is possible for nontechies to get Net-related jobs, but one must know what the jobs entail and be willing to learn at least some basic HTML. (If you can program your VCR, you can code HTML.)

Ed. - Heck, if you can tie your shoelaces by yourself, you can code HTML.

Network Computing 66

0.34

Brian Walsh

The Almighty and All-Important Consumer

Until now, the conventional wisdom regarding e-commerce has pointed solidly at business-to-business sites as the market with the largest potential for growth. But late November and early December of last year saw movement in the stock market that flew in the face of the conventional approach. And now Wall Street has made two basic proclamations: The consumer is king; and it's not about products, but all about service.
Network Magazine 79

0.18

Steve Steinke

PC Vendors Heat Up Broadband Access

Providers of broadband data access services gained support on multiple fronts from PC suppliers in late 1998. First, Compaq Computer and Dell Computer announced their intention to ship preconfigured high-throughput Internet access devices in some computers targeted at home users.
Network World Fusion 23

2.96

Paul McNamara

Netscape Users in the Dark as AOL Awaits Go-ahead

Three months after hearing the news, Netscape customers remain in the dark regarding the impact that America Online's pending purchase will have on their enterprises.
New Media News 58

0.56

Computer Related Aches and Pains

There's a dark side to the technology revolution, and it has to do with the fact that your computer can make you hurt. The exact numbers are hard to come by because the injuries are often subtle, but it's estimated that millions of people suffer computer-related aches and pains, and the total cost of those injuries is in the billions of dollars each year.

News.com 2

41.23

Tim Clark

Harbinger Stakes Future on Net

Electronic data interchange [EDI] vendor Harbinger is making a Net-centric strategy the key to its turnaround, announcing an e-commerce portal for business-to-business transactions.

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Magazine

March 99
Web Influence Rank

Internet Valley Benchmark
I V B*

MIPS**

Outline/Quotes

Oracle Magazine 69

0.35

David Baum

The 360-Degree View

Ask the CEO of any large firm about the central focus of the enterprise, and he or she will most likely answer that the bottom line is to serve customers. Assertions about providing good customer service are so ubiquitous that they have almost become cliche. But in spite of the acknowledged importance of a well-served customer, most companies admit that maintaining complete, up-to-date customer information across many departments is a nearly insurmountable task. However, companies can use information technology to find new ways of serving their customers.

P

Magazine

March 99
Web Influence Rank

Internet Valley Benchmark
I V B*

MIPS**

Outline/Quotes

PC Computing 16

5.20

Taylor and Jerome

Hustlers

Sorry to be party poopers, but Web ads don't work. And until site owners wake up to certain realities, Internet commerce will continue to have the stench of ill repute.
PC Magazine 8

10.03

Sharon Nash

The Cost of Free ISPs

Free computers, free applications, free ISPs. Sometimes it seems as if the future is going to be one long, free ride. Free Web access is a particularly tempting idea. As countries outside the U.S. race to join the free ISP bandwagon, industry analysts aren't all that convinced that the model can be successfully duplicated in the U.S.
PC Novice & Smart Computing 87

0.09

Marty Sems

Books Embrace The Internet

The Internet didn’t kill television, video didn't kill the radio star, and none of them is going to eradicate books. Each new communications technology causes gnashing of teeth from those who fear their favorite medium will become obsolete. But is the danger real for booklovers in the Internet age? Should die-hard bibliophiles fear the demise of the printed word? Not really. As in the aftermath of Johann Gutenberg’s printing press, the literary world is adapting to a new era.
PC World 7

10.80

James Niccolai

Consumers Drive the Net, Cisco CEO Says

Consumers are leading the Internet revolution, and businesses must react fast or be unseated by upstarts of the new economy, John Chambers, president and chief executive officer of Cisco Systems, told Silicon Valley executives.

R

Magazine

March 99
Web Influence Rank

Internet Valley Benchmark
I V B*

MIPS**

Outline/Quotes

Red Herring 53

0.80

Peter D. Henig

Another Internet Index?
Extensibility
Dow Jones & Co., which runs that other famous industrial average, has created an Internet index to measure the performance of U.S. Internet stocks. Does this mean the Internet industry has finally arrived?
The Register 85

0.10

Tim Richardson

AOL Europe Demands Flat-Rate Fee for Net Connections

High telephone call charges are smothering the development of an Internet-based economy in Europe, according to leading Internet access provider AOL. In an unprecedented and outspoken statement, the world's largest Internet access provider lent its full support for a radical overhaul of the telecom pricing structures in Europe.

* IVB: The Internet Valley Benchmark (IVB) compares a company's zone of Web influence to that of its peers and across industries through the use of a standard value. The set level for the IVB is the current zone of Web influence for Internet Valley. Why Internet Valley Benchmark ?

Internet Valley was founded and coined the term Web Influence in 1995.
IV became the first company to provide the online community with full-scale Web Influence related services.
In May 1996, Internet Valley published the first Web Influence list, rating the Top 100 Online Computer Magazines. Since that time, Internet Valley has continued to develop the hyperlink mechanics-based methods and technology to monitor and evaluate the current level of Web Influence. The basic subjects of this research have been the fastest growing sectors of iBusiness. All this time, Internet Valley has provided to the leading members of the Internet community reliable data, trends and statistics.

Leading members of the IT community voiced their opinions regarding Internet Valley's 3-year effort to research Web Influence trends:
    - Matthew Rothenberg, director of online content at MacWeek.Com, joint venture of ZDNet and IDG, "We are thrilled by the results of the study..." January 5, 1999
    - IBM e-commerce director Scott Gannon: "I think your research is really proven right on.  I think you're focused on the right thing..." January 28, 1999

** MIPS - Most Interesting Page of Site

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