Background & Trends
Why Every Company Needs Web Story
"In recent years, social scientists
have come to appreciate what political, religious, and military figures have long known;
that stories (narratives, myths, or fables) constitute a uniquely powerful currency in
human relationships that help individuals think about and feel who they are, where they
come from, and where they are headed -- that constitute the single most powerful weapon in
the leader's ... arsenal."
Leading Minds, An Anatomy of
by Howard Gardner, Harvard University.
Inc. Magazine, May 1996, p.69
The main goal of the process of
corporate Web Site building is to transfer
traditional media structured zone of influence
to fundamentally new
hyperlink based Web Influence
Hundreds years librarians all over the world used the total number of
external Links to a book or an article ( citations, quotations, references) as a
direct measure of public influence of the publication.
"The essence of information, then, is not its content but its resonance." Jose Arguelles
The total number of external Links to a corporate Web Site has
became the same widely used measure of company Web Influence
Internet age transfers the traditional scientists / librarians
criteria of influence into the business world.
Hyper Links Services:
About 10 thousands of the ISPs --
Internet Service Providers -- provide customers with
different kind of Net connectivity services.
About the same number of ICPs -- Internet
Content Providers -- create basic Web site info-structure and design .
Only a small group of so called "hyperlink
mechanics" would be able properly assist in your company efforts to build
corporate's Web influence zone...
Just in case, if the rule "FIRST IN USE, FIRST IN RIGHT" is applicable:
A well known story of the Google's PageRank:
A previous part of the same
story -- Netvalley's