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March 1999
Top 100 Mag: V-W-Y-Z

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Editor's iView: Featured Author

Cheryl Sarges
Web Developer's Journal

Hey Wait - You Didn't Pay for That!
There's a dirty little secret about shopping carts no one likes to talk about: most shopping carts are abandoned before they ever get to the checkout counter. Sarges offers humor and insight into this surprisingly common phenomenon in this well-written piece. [more]

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March 99
Web Influence Rank

Internet Valley Benchmark
I V B*



Visual C++ Developers Journal 63


Sreekant Sreedharen

A Uniform Interface To CGI And ISAPI 0

In the early days of the Internet, Common Gateway Interface (CGI) applications were the protocol utilized by the server to exchange data with the sites. Today, with the move to Windows NT as the platform of choice for Internet services, the use of ISAPI (an API specifically designed for the Microsoft Internet Information Server) has become very prevalent.



March 99
Web Influence Rank

Internet Valley Benchmark
I V B*



Ed. - Editorial comments

WebBusiness Magazine 38


Sari Kalin

Title Search

If a company wants to cook up an e-commerce strategy, sooner or later it will need to find the right chef to lead it. The question is, Who? Should a company pick someone from marketing who knows how to speak the customer's language but doesn't know a firewall from a proxy server? Maybe someone from IS who knows how to build links to the company's back-end systems but doesn't know how to build a brand? Or an outsider who is already up to speed on e-commerce but would need to get up to speed on company politics?
Web Developer 37


Rebecca Rohan

Serving Up Customers

This is no longer a drill. Sites like Surplus Software and 1-800-FLOWERS are serious about selling products online, and the ranks of online shoppers are starting to expand. With public acceptance of secure servers, chances are good that your competitor is already ringing up sales-with or without a RealAudio "Ka-Ching."
Web Developer's Journal 91


Cheryl Sarges

Hey Wait - You Didn't Pay for That!

Imagine you’re in a department store and see a woman pushing her shopping cart laden with items. As if in a dream she stops, looks down at the contents of her cart for a moment and then exits the store – never looking back to see her cart, lost and abandoned in the aisle. Welcome to the reality of e-shopping. Read on to find out how to reduce your abandonment rate.

Web Marketing Today



Dr. Ralph F. Wilson

Marrying Traditional Advertising to Online Sales

While combining traditional print ads with an online brochure can be extremely effective, it's even better when they can not only read the brochure, but place their order online. Businesses with products that lend themselves to this kind of direct sales really stand to profit on the Web.Large companies are moving to online sales. By Christmas of 1999, nearly every savvy retail chain in the U.S. will be on the Web if it can. Is there room for the small businesses? Is the age of the level playing field over?
Web Reference 18


Charlie Morris

Ad Software Shoot-out

You young fellers probably don't remember the good old days of the Web, but ol' Chuck was around back then, and selling ads too, believe it or not! Way back oh...four years ago, we'd just slap an ad on a page like any other graphic, and the advertiser would pay us a flat monthly fee. Well, those days are long gone. Advertisers require far more service these days, and some of them can be downright demanding.
Web Review 40


Chuck Toporek

Bad Software: What to Do When Software Fails

It's an old story, and I'm sure you've probably been through it yourself. You buy a box of software, get it home, eagerly tear off the shrink-wrap and start to install it onto your computer, when lo and behold, it either doesn't load, or when you run it, it just doesn't work. There is hope, and in a new book, Bad Software, by Cem Kaner and David Pels, they put forth what amounts to the consumer's guide to dealing with, what else, bad software.

Ed. -If you make any software purchasing decisions perhaps you should read this book.

Web Techniques 60


Ken North

Database Developer: Tool Suites, MDX, and SQLJ

Staying current as a Web database developer is no simple feat. We must stay abreast of research, emerging technologies, and new products that implement those technologies. In an article that supplements this column, "Database Research: New Solutions for Accessing Information," North explores promising information retrieval technologies still in the formative stage. Here, he discusses technologies that have evolved beyond the research stage and recently become available in shipping software.
Webserver Online 86


Alexandra Barrett

Caching Out

Are Web sites 'caching' in on the increased access times and reduced bandwidth costs lauded by proxy cache vendors or are they finding themselves under the advertising gun? Administrators are learning that proxy caches wreak havoc with page-count statistics, and page-count statistics are at the heart of how many ad-based sites generate revenue.

Ed. -With an estimated $1.3 billion spent on online ads during the first nine months of 1998, they'd better come up with a reliable system that works if they want that money stream to continue.

Win98 Magazine 46


Adrian Sellers

Tuning Your PC Into TV

If you're reading this, you could be watching TV. That is, if you have a tuner card in your PC. If you don't have a tuner card, consider one of the following. You'll be glad you did. Prolink Multimedia ... Hauppauge Computer Works.
Windows Magazine 13


James E. Powell

Use the Internet as Your Print Partner

When you need to print a document at a remote location and fax quality won't do, nothing works quite like Nadio's InternetPrint. This amazing utility lets you use any application's Print command to print a document to a remote printer using the Internet.

Ed. -At $79 to license two systems, we'll take our chances sending attachments.

Windows NT Magazine 45


Debra B. Diehl

Creating an Online Store

Building a comprehensive, powerful, and cost-effective Web site so your business can conduct commerce over the Internet requires careful planning and foresight. But before you set out to build an e-commerce solution, you need to ask yourself four questions: How do you engage the customer? How do you transact the business at hand? How can you analyze your e-commerce site? How do you build your e-commerce site? Knowing the answers to these questions will help ensure that your customers keep coming back to your site.

Ed. -They seem to ignore the question of how do you bring potential customers to your site in the first place.

Wired 6


Steve Bodow

Short Term Prophets

With the Dow near 9,000, about break-even for the day, DT - the trading guru and leader of the Day Traders On-line chat room - sounds the red alert. "CAUTION CAUTION Acampora calling dow range 7497-7937 next few months," reads his post. "LOOK OUT BELOW.
Civilian translation: CNBC has just reported that...
WWWiz Magazine 56


R. Net Fisher

New Order: Business to Business on the WWW

It is equally challenging for both large and small firms to have their sites recognized on the Web. However, deploying an electronic business-to-business catalog with an efficient ordering capability is proving especially challenging for small and medium-sized firms. It turns out that there is much more to it than simply putting a "For Sale" sign on your home page, and adding some product pictures and a shopping cart. In fact, maybe a shopping cart doesn't belong in the picture at all!

Ed. - From small companies to large sleeping giants, everyone is scrambling to gain Web Influence.



March 99
Web Influence Rank

Internet Valley Benchmark
I V B*



Ed. - Editorial comments

Yahoo! Internet Life



Angela Gunn

The Best of Extreemely Specialized Sites

What's fun about the Web is that anyone can be a publisher--and sometimes it feels as if everyone is. For three years now, the Yahoo! Internet Life Web site ( has taken a weekly peek at some of the Web's most...well, tightly focused sites. Not necessarily weird, not necessarily wacky, they're extreeemely specialized. Here are some of the best.

Ed. - The site on "How to Make an Alien" left us shaking our heads.



March 99
Web Influence Rank

Internet Valley Benchmark
I V B*



Ed. - Editorial comments




Jonathan Oatis

Most Wired Man on the Planet

Steve Mann -- a Toronto professor who wears his computer wrapped around his body and can receive e-mail on the run via special glasses that function as his computer screen -- is the most wired man on the planet. Mann, a University of Toronto professor, offers glimpses of the future at his Web sites

Ed. - Mann's inventions seem awfully crazy, but perhaps in 20 years many people will be walking around in what he calls "WearComps."

* IVB: The Internet Valley Benchmark (IVB) compares a company's zone of Web influence to that of its peers and across industries through the use of a standard value. The set level for the IVB is the current zone of Web influence for Internet Valley. Why Internet Valley Benchmark ?

Internet Valley was founded and coined the term Web Influence in 1995.
IV became the first company to provide the online community with full-scale Web Influence related services.
In May 1996, Internet Valley published the first Web Influence list, rating the Top 100 Online Computer Magazines. Since that time, Internet Valley has continued to develop the hyperlink mechanics-based methods and technology to monitor and evaluate the current level of Web Influence. The basic subjects of this research have been the fastest growing sectors of iBusiness. All this time, Internet Valley has provided to the leading members of the Internet community reliable data, trends and statistics.

Leading members of the IT community voiced their opinions regarding Internet Valley's 3-year effort to research Web Influence trends:
    - Matthew Rothenberg, director of online content at MacWeek.Com, joint venture of ZDNet and IDG, "We are thrilled by the results of the study..." January 5, 1999
    - IBM e-commerce director Scott Gannon: "I think your research is really proven right on.  I think you're focused on the right thing..." January 28, 1999

** MIPS - Most Interesting Page of Site

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