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April 1999
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Editor's iView: Featured Author

Dr. Ralph F. Wilson
Web Marketing Today

Outsourcing Search Engine Positioning
If you have a competitive keyword or keyphrase you're trying to get to the top of the search engines, it will take a great deal of learning, fine-tuning, resubmitting, and patience to get ranked in the Top 10 on a single search engine. To get a Top 10 ranking on 4 of the top 6 search engines will take even more work. The average small businessperson just doesn't have time to add search engine positioning to her weekly schedule [more]

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V

Magazine

April 99
Web Influence Rank

Internet Valley Benchmark
I V B*

MIPS**

Outline/Quotes

Visual C++ Developers Journal 66

0.44

George Shepherd

COM Apartments

Do you remember the elation you felt when you first understood the basic precept behind COM — that interfaces and implementations could be treated separately and that it was a good thing? Do you remember what it was like when you saw Visual Basic or Java consume your type library and were able to understand your COM object even though it was written in Visual C++? The experience of learning and understanding COM is full of little epiphanies. Figuring out how COM apartments work is another epiphany.

W

Magazine

April 99
Web Influence Rank

Internet Valley Benchmark
I V B*

MIPS**

Outline/Quotes

Ed. - Editorial comments

WebBusiness Magazine 27

2.98

Sari Kalin

The Worldlier Wider Web

Nearly five years after the birth of the commercial browser, the World Wide Web is beginning to live up to its name by becoming decidedly more worldwide. More than 200 countries are connected to the Internet. But what does that breadth of connectivity mean for a business that wants to use the Web to reach customers, suppliers or distributors? When does a Web strategy need to become a worldwide Web strategy?
Web Developer 39

1.90

David Fiedler

The WebDeveloper.com Secret Guide to RealAudio

OK, let's get the basic stuff out of the way first. Making RealAudio files is easy and can be completely free. First, you make a good audio recording in your favorite format, which is usually a .WAV file. Then, you encode it using the free RealProducer program for Windows (click here to find an encoder for Mac, Linux, or Unix). And if you wish, get a free server for high-efficiency streaming (or read the rest of the article to learn how to skip the server altogether!).
Web Developer's Journal 89

0.11

Bruce Morris

Hosting a Big Web Site

If you're build a Web site that is going to be BIG, big in size, big in features, and HUGE in traffic, where do you host the thing? How do you select a company that can handle a complicated Web server farm? I've built a couple like this including one that pulled over $1 million every day in direct, over-the-Web orders. Here's a few things I learned to look for. This is the first part of a seven-part article.

Web Marketing Today

79

0.22

Dr. Ralph F. Wilson

Outsourcing Search Engine Positioning

If you have a competitive keyword or keyphrase you're trying to get to the top of the search engines, it will take a great deal of learning, fine-tuning, resubmitting, and patience to get ranked in the Top 10 on a single search engine. To get a Top 10 ranking on 4 of the top 6 search engines will take even more work. The average small businessperson just doesn't have time to add search engine positioning to her weekly schedule.
Web Reference 17

5.37

Mark Merkow

Current Events On The XML For E-commerce Front

I asked and you answered. Based on the overwhelming response from cXML: A New Taxonomy For E-commerce , this week's column features recent developments for XML in the e-commerce arena. Your notes and letters (which are still coming in) tell me that you're hungry for the promises that XML offers. I'll try to meet your demands by supplying a steady stream of information as new events occur. To start, let's take a look at what Ariba Technologies has been up to in recent weeks.
Web Review 44

1.52

David Sims

IE5 and New Religion

How much of our choice of computing tools comes from our heads, and how much from our hearts? Microsoft is out with Internet Explorer 5.0, and it's getting decent to good reviews. It's more compliant with standards than Netscape Communicator 4.5 (although Gecko will change that score) and some are saying it's faster. Its features are different than Netscape: better on caching and offline browsing, and a slick radio bar.

Ed. - Along with the author, the things we can't stand are the features where Redmond thinks it knows better than each user some aspect of how they like to organize or do things.

Web Techniques 55

0.74

Al Williams

Jini: The Universal Network?

Networks have moved from an arcane science to an everyday part of most people's computing experience. The meteoric growth of networks cried out for a way to run programs on many different machines, and Sun answered this call with Java. Java's "write once, run anywhere" philosophy was just what network users -- especially Internet users -- wanted.
Webserver Online 86

0.12

Alexandra Barrett

The Written Word on the Web

Despite all its bells and whistles, the World Wide Web is inherently about transmitting information; and nothing does this better than the written word. But seeing the same font on your computer screen day after day is akin to wearing the same clothes every day--it gets mighty boring, very quickly.

Ed. - But trying to read strange fonts also gets very frustrating for some.

Win98 Magazine 49

1.04

Sara Townsend

Data Translation's Broadway

Broadway from Data Translation is a fantastic MPEG encoding card for great looking video capture. The Broadway is a PCI card that uses a new encoding chip from C-Cube, the CL 4110. The Broadway has S-Video and composite inputs and supports NTSC and PAL video formats.
Windows Magazine 12

7.90

Jeff Newman and Jim Powell

First Look: Outlook 2000

Like the numerous software upgrades we've seen in recent months, Outlook 2000—in the second beta version we evaluated--is not a full-scale overhaul, but rather a gradual improvement of Outlook 98. It is an obvious, and somewhat successful, attempt to help users tie together and manage many different types of data into one workspace or application.

Ed. - Though the authors found a few bugs carried over from Outlook 98, Microsoft appears to have moved in the right direction with the integration features.

Windows NT Magazine 42

1.56

R. Franklin Smith

Managing Service Packs and Hotfixes

Microsoft recently responded to several new security holes in Windows NT. Some of these security holes required only a configuration change to protect the system, but many required Microsoft service packs or hotfixes. Security experts estimate that patches (i.e., configuration changes, service packs, or hotfixes) are available for over 90 percent of system breaches that occur.
Wired 5

15.13

Chip Bayers

The Inner Bezos

To reach historical heights - to become as important to 21st-century culture as Richard W. Sears, Macy's Isidor Straus, and John Wanamaker were to the culture of the late 19th and early 20th centuries, when they fundamentally changed not only the experience of shopping but also the essential nature of American life - Jeff Bezos, founder, chair, and CEO of Amazon.com will need to deliver on the second promise in the oft-repeated goal he sets for his staff: "to build a valuable and lasting company."
WWWiz Magazine 60

0.61

Ken Conklin

Genealogy: Is Great-Grandpa on the Internet?

Do you know where your ancestors are -- or were? Was Great-Grandpa's brother a horse thief? Or was he a state senator? Diving into the Internet is a good way to begin your search for those long-lost in-laws and outlaws. After spending years corresponding with other genealogical researchers by snail mail and telephone, I was really glad to see the Internet come along. While I was able to gather a lot of information via prehistoric methods, it was slow and tedious at best. Now I switch on my trusty PC, click on my Internet icon, and away I go.

Y

Magazine

April 99
Web Influence Rank

Internet Valley Benchmark
I V B*

MIPS**

Outline/Quotes

Ed. - Editorial comments

Yahoo! Internet Life

13

7.36

Sean Kelly

The Great American Car Chase

Though many car shoppers find themselves exhausted, in therapy, or driven to drink after days spent with dealers, Rob Mapes describes his recent buying experience with refreshing sobriety. "It was kind of like giving my dentist a root canal," says the Silicon Valley-based writer and engineer, not hiding his satisfaction. After purchasing two cars the traditional way, Mapes bought his third with the Internet in his holster. And he found this showdown far different from the others.

Ed. - So successful that pioneer autobytel.com has recently launched an IPO.

Z

Magazine

April 99
Web Influence Rank

Internet Valley Benchmark
I V B*

MIPS**

Outline/Quotes

ZDNet

2

47.20

Ingrid Becker

Downsizing Your Debt

If the guy in the next cubicle spends his breaks surfing the Web to monitor his stock portfolio while you're sitting there wondering whether you can afford this week's cafeteria special, maybe it's time to get serious about downsizing your debt.

* IVB: The Internet Valley Benchmark (IVB) compares a company's zone of Web influence to that of its peers and across industries through the use of a standard value. The set level for the IVB is the current zone of Web influence for Internet Valley. Why Internet Valley Benchmark ?

Internet Valley was founded and coined the term Web Influence in 1995.
IV became the first company to provide the online community with full-scale Web Influence related services.
In May 1996, Internet Valley published the first Web Influence list, rating the Top 100 Online Computer Magazines. Since that time, Internet Valley has continued to develop the hyperlink mechanics-based methods and technology to monitor and evaluate the current level of Web Influence. The basic subjects of this research have been the fastest growing sectors of iBusiness. All this time, Internet Valley has provided to the leading members of the Internet community reliable data, trends and statistics.

Leading members of the IT community voiced their opinions regarding Internet Valley's 3-year effort to research Web Influence trends:
    - Matthew Rothenberg, director of online content at MacWeek.Com, joint venture of ZDNet and IDG, "We are thrilled by the results of the study..." January 5, 1999
    - IBM e-commerce director Scott Gannon: "I think your research is really proven right on.  I think you're focused on the right thing..." January 28, 1999

** MIPS - Most Interesting Page of Site

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