Top 100 Computer Companies
Informix Joins the Associated Press as an Early Adopter of
Emerging Media Control Standard
LAS VEGASApril 20, 1999Informix® Corporation (NASDAQ:IFMX), the
technology leader in enterprise database-powered solutions, and The Associated Press (AP),
a leading provider of news and news technology services and systems to broadcast
organizations worldwide, announced today that Informix will become an early adopter of the
emerging Media Object Server (MOS) standard. MOS protocols will enable the AP's Electronic
News Production System (ENPS) to interface seamlessly with Informix's database in a
variety of news room environments.
The MOS communications protocol provides a real-time, interactive link between media
object servers and newsroom systems made by a variety of vendors. A media object server
stores video, audio, still photographic images and character generated images. This link
enables media industry customers to choose desktop editing and media storage components
from a wide array of vendors without fear of incompatibility.
The Informix application of the MOS protocol is an extension of AP's ongoing
development projects for major broadcast networks and stations looking for expandable,
reliable control of external media systems. The integrated solution can now be replicated
throughout the industry to allow customers to choose the newsroom computer system and
media server best suited to their needs.
"We are pleased that Informix is working with us as an early adopter of the new
MOS standard," said Mike Palmer, technology development manager for AP's broadcast
technology group. "The work that we have done together can now be applied to other
customers and newsroom computer systems, both large and small."
ENPS combines standard hardware and operating systems with a unique, intuitive user
interface, allowing journalists to use "drag and drop" techniques for almost
every function. System features include a fully integrated search engine, scripting,
program lineups, planning, contacts, messaging, news wire management and remote access
capabilities. ENPS also allows users to work with information from any newsroom throughout
the organization, rather than limiting access to material at a single location.
"This solution gives broadcasters greater control over their news stories - from
inception to transmission," said Carolyn Layne, vice president of Informix's Media
Business Unit. "The ENPS and Informix combination adds an increased level of
performance and reliability that can meet the needs of any broadcast environment."
Informix and AP have developed a standard plug-in for the Informix Dynamic Server
using the MOS protocol to easily link their systems together via Active-X technology.
The ENPS and Informix application will be demonstrated in the Informix booth at the
National Association of Broadcasters (NAB) convention and exhibition, April 19-22, in Las
Vegas, Nevada. The Informix booth (S-2073) is located in the Sands Expo Center, Level 2.
About The Associated Press
AP provides news, audio, graphics, video and software services to more than 15,000
television and radio stations, networks and newspapers in 112 countries worldwide. Founded
in 1848, AP is a member-owned and member-driven news cooperative, employing more than
3,500 staffers in 239 bureaus. Its broadcast division is based in Washington, D.C.
Informix Corporation, based in Menlo Park, California, provides innovative database
products that help the world's major corporations to attain competitive advantage.
Informix is widely recognized as the technology leader for corporate computing
environments ranging from small workgroups to very large parallel processing applications.
Informix's database server, application development tools, superior customer service, and
strong partnerships enable the company to be at the forefront of major information
technology solution areas including media and publishing, data warehousing, high
performance OLTP, and Web/e-commerce. For more information about how Informix can help you
in your industry, contact the sales office nearest you or visit our Web site at