CHICAGO (April 12,
1999) Imation Corp. (NYSE: IMN) today announced a unique new service
designed to help package printers measure and benchmark press performance based on any
color set, providing a powerful color validation and quality control capability.
Called the Imation Press Analysis Service, the new offering is particularly useful in
package printing where custom color sets are the norm. The Imation Press Analysis Service
relies on a spectral-based color measurement software tool to create accurate and
measurable press targets based on optimal conditions. This target helps printers meet the
stringent printing requirements of consumer goods manufacturers by analyzing color output
on press and comparing it with an accurate benchmark of optimal print output.
Southern Graphic Systems is one of the worlds largest packaging prepress firms
serving the packaged and consumer goods markets. "We see Imations software tool
as the best way to analyze graphics on press," said Bill Jochim, technology director
and general manager, Southern Graphic Systems. "This software gives us the ability to
analyze color in-process and view press performance on spot or line colors. The result is
an overall improvement in consistency and the ability to get up to color more
Rock-Tenn, one of North Americas leading manufacturers of packaging, has also
recently begun testing the Imation Press Analysis Service and software tools. "We see
huge potential in this," said Tom McMonigal, rotogravure manager, Rock-Tenn, St.
Paul, Minn. "By building digital files of the color on press, the measurements help
remove the subjectivity of determining color accuracy. Moreover, the Imation systems
reporting and analysis capabilities will allow us to demonstrate that what the customer
signed-off on is truly the final printed color."
Imations software tool provides a fast and accurate way to compare key variables
such as density, dot gain curves and spectral data between press output and the
established benchmark, allowing operators to identify specific deviations from the target
so that press adjustments can be made.
"Unlike commercial printers who can calibrate the press to CMYK or GRACol
standards, packaging printers use a wide variety of custom color sets printed with
non-CMYK inks, often developed for their consumer goods customer. This makes it difficult
to ensure consistency of color output from print to reprint or from site to site,"
said Neal Potter, Imation packaging markets business manager, "This new offering
provides a way to establish targets for your specific customers need and then use
spectral analysis to compare subsequent output to ensure that the press is printing to the
Once the optimized test form has been printed under the desired press conditions,
Imation color specialists analyze the results and create a benchmark for the press.
Typically, an Imation color specialist can set up the process for a single color set in
one day. The same service and software can be applied to any color output device
including printing presses, analog and digital proofing systems. Service costs will vary
depending on the end users specific need. The service will be available from Imation
beginning in June 1999.
Based in Oakdale, Minn., Imation supplies a variety of products and services worldwide
for the information and image management industry, specializing in data storage, color
management and imaging solutions. The company manufactures and markets digital and
conventional color proofing systems, including the industry-standard Matchprint color
proofing system, Rainbow color proofing systems, digital prepress software and brand and
media asset management software and solutions to customers worldwide. In 1998, the Company
reported revenues of approximately $2.0 billion. As of December 31, 1998, Imation employed
approximately 6,400 people worldwide.