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Adobe Sponsors 'Business
Success. By Design'

SAN JOSE, Calif., March 29-- With today's ever increasing number of small businesses, owners are challenged with creating marketing materials to help their companies stand out in a crowd.

Adobe Systems Incorporated (Nasdaq: ADBE - news ), in conjunction with Intel® Corporation, announces 'Business Success. By Design,' a 13-city, free seminar series intended to provide small businesses with the tips, techniques and tools for creating visually appealing marketing materials for print and the Web.

'Business Success. By Design,' which also includes participation from CompUSA, AlphaGraphics and the United States Small Business Administration (SBA), includes design tips and techniques from Robin Williams, best selling and award-winning author of 'Design for Non-Designers' as well as marketing techniques based on the internationally acclaimed strategies of Jay Conrad Levinson and Guerrilla Marketing International.

``In small business, the owner often doubles as both the sales and marketing departments,'' said Katie Keating, director of North America marketing, Adobe Systems Incorporated. ``Adobe's 'Business Success. By Design' is packed with advice from industry experts on marketing and design techniques for producing powerful marketing materials that improve a company's bottom line.''

``Over the past few years, Intel and Adobe have been working together to combine the power or the Intel Architecture with the underlying technologies in Adobe's authoring software. Intel processor-based performance PCs, headlined by the Pentium® III processor, together with Adobe software provide some of the best solutions for small business marketing needs,'' said Sally Fundakowski, director, Content Group, Intel Corporation.``

The seminar series will also include live, step-by-step product demos and instruction on select Adobe products for the small- to medium-sized business including:

* Adobe® PhotoDeluxe® Business Edition, the first photo-editing sales and marketing software solution created specifically for the small business customer

* Adobe Acrobat® 4.0, an essential tool for universal document exchange

* Adobe PageMaker®6.5 Plus, a new version of the award-winning page layout software that brings the power of professional publishing to business customers

* Adobe PageMill®, designed to streamline the Web site creation process by providing the tools and services small business customers need to build a professional site and establish a presence on the Internet

* Adobe ImageStyler®, powerful graphics software for creative business users who need to create professional-looking Web graphics quickly

``All businesses today must use technology to make their businesses more efficient and to help them compete in a global economy. Understanding the power of technology and its application to businesses in every industry will make the difference between business success and business failure. Companies like Adobe provide not only the tools but the education that can help small businesses create their image, market their company, and develop new markets,'' said Monika Edwards Harrison, associate administrator for business initiatives, United States Small Business Administration.

``Adobe has been our software partner for many years,'' said Robert Stoeber, vice president, of technology at AlphaGraphics, Inc.

"In fact, AlphaGraphics Printshops are the only worldwide quick printing network of Adobe Authorized Service Providers. Our printshops have the latest Adobe versions and are uniquely equipped to keep up with the design and digital publishing needs of our customers.''

Those who attend the 'Business Success. By Design' seminar series will receive a free Business Success. By Design booklet by Robin Williams and Jay Conrad Levinson. Attendees will also receive a companion CD containing design tips and marketing advice, project tutorials and templates, product tryouts, and free fonts, as well as a catalog listing of software which utilizes the power of the Pentium III processor from Intel.

The 'Business Success. By Design' seminar series will make stops in the United States and Canada, on the following dates:

Boston May 4
Chicago April 15
Dallas April 14
Denver April 29
Los Angeles May 6
Louisville May 6
Miami May 6
Montreal May 11
New York April 20
Orlando May 4
San Francisco April 13
Toronto April 22
Vancouver May 4

To register for the Adobe 'Business Success. By Design' seminars, call 800-230-8993 or visit www.asmcorp.com/adobe/ .

About Adobe Systems Incorporated
Founded in 1982, Adobe Systems is a leading provider of graphic design, publishing, and imaging software for Web and print production, and the second largest desktop software company in the world with annual revenues approaching $1 billion. The company builds award-winning software solutions for Web and graphic designers, professional publishers, document-intensive organizations, business users, and consumers. Adobe's products enable customers to create, publish and deliver visually-rich images and documents across all print and electronic media. Adobe's worldwide headquarters is in San Jose, California and its web site is located at www.adobe.com . NOTE: Adobe, the Adobe logo, Acrobat, ImageStyler, PageMaker, PageMill and PhotoDeluxe are trademarks of Adobe Systems Incorporated. Intel and Pentium are registered trademarks of Intel Corporation. All other trademarks are properties of their respective owners.


Adobe Editorial Contact

Analyst/Press Contact:
Kristin Fabos
Adobe Systems Incorporated


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