Top 100 Computer Companies
CONSUMER MARKET -- PROVIDING LEADERSHIP, TECHNOLOGY AND RESOURCES
Company accelerates activities to deliver
customized storage technology for consumers
SCOTTS VALLEY, Calif. - April 19, 1999 - Seagate Technology, Inc.
(NYSE: SEG), a world leader in high performance, A/V storage technology and a pioneer in
the consumer information appliance market, today announced the formation of its new
Consumer Solutions organization. The group will work with Seagates product sites to
deliver innovative solutions for storage intensive consumer applications by combining the
Companys expertise in storage technology with the development of core competencies
and intellectual properties in A/V recording, home networking, satellite and cable
Steve Kitrosser and Bob Teal, both respected storage industry veterans, will co-head
Consumer Solutions and report directly to Seagate president and CEO Steve Luczo. The new
organization has been created to leverage Seagates activities for the past two years
in information appliance applications and accelerate the Companys efforts in the
emerging consumer market, which certain analysts expect will expand the disc drive market
by several million units over the next few years.
The Consumer Solutions organization is currently negotiating with potential technology
partners to jointly develop technologies for Information Appliances, Personal Video
Recorders, and Home A/V Networking. Seagate intends to utilize its rapidly expanding
portfolio of advanced technologies to generate a significant amount of new intellectual
property in defining storage architectures and applications for the consumer market.
Within Consumer Solutions, Seagate is establishing a Consumer Applications Lab (CA
Lab), with world-class expertise in system architectures, A/V recording, home networking
and storage interconnects. As part of its charter, the CA Lab will provide strategic
direction to Seagates product sites in the development of disc drives and other
storage technologies which will be optimized for consumer applications.
In the world of film, broadcasting, video and multimedia, Seagate has long been
the recognized leader for reliable, high performance digital storage. Now we are driving
that leadership into the consumer market, said Steve Luczo. New information
appliances have been evolving through the efforts of many companies, including Seagates
work with WebTV Networks and others. Based on our revenues in this marketplace over the
past two years, and the opportunities we see going forward, the time is right to formalize
our activities under one focused organization that will make Seagate the storage company
of choice for consumer applications.
Since our success in this arena will be partly influenced by the companies that
we work with, our near-term goals include intensive efforts to expand our present group of
partners, said Bob Teal, vice president, Consumer Solutions. Major shifts in
the market that create enormous opportunities like this emerge only once every decade or
so. According to Steve Kitrosser, vice president, Consumer Solutions, Seagate
has anticipated this shift, and is taking a leadership position.
Seagate Technology, Inc. (NYSE:SEG) is a leading provider of technology and products
enabling people to store, access, and manage information. The Company is committed to
providing best-in-class products to help people get information when, where and how they
want it. Seagate is the worlds largest manufacturer of disc drives, magnetic discs
and read-write heads, an innovator in tape drives, and a leading developer of Enterprise
Information Management software. Seagate can be found around the globe and at
http://www.seagate.com. For automated news, stock and financial information by phone, dial
toll-free 877-SEG-NYSE. Outside the U.S. and Canada, dial 760-704-4368.