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Gateway and Yahoo!
Launch Co-branded Service

 

SAN DIEGO, CA. and SANTA CLARA, CA. —Feb. 3, 1999 — Gateway (NYSE: GTW), a preeminent direct marketer of technology solutions for clients worldwide, and Yahoo! Inc. (NASDAQ: YHOO), a global Internet media company, today announced the forthcoming availability of new co-branded, personalized Web pages, to gateway.netSM Internet access subscribers.

Starting on Friday, February 5th, select Gateway systems will begin selling with the Gateway My Yahoo! start page established as the default home page for gateway.net subscribers, allowing clients to personalize their Internet experience with such information as updated national news, sports and financial information and local weather reports. The Gateway My Yahoo! start page also includes a customized service area for subscribers to access Gateway technical support, gateway.com, gateway.net account information and an Internet tutorial.

"Gateway has always taken a personalized approach to marketing technology. Now, through our agreement with Yahoo!, we can take this one step further—by helping our clients completely optimize their Internet experience," said Ted Waitt, Gateway chairman and CEO. "The development of this new service instantly provides our subscribers with all of the personalization features associated with an award-winning Internet hub like Yahoo!. Together, Yahoo! and Gateway-specific content provide a dynamic and customized point of entry to the Internet."

This co-branded feature combines the resources of two leading technology brands by providing consumers access to Yahoo!'s rich content and merchant services, as well as Gateway’s award-winning customer service. In 1997, Gateway became the first direct PC marketer to form a nationwide Internet Service Provider (ISP) with gateway.net Internet service.

"Accessing Yahoo! through gateway.net provides a unique channel to reach Gateway’s growing global consumer audience with Yahoo!’s personalized services," said Jeff Mallet, president and chief operating officer at Yahoo!. "The co-branded Gateway My Yahoo! default start page gives subscribers the immediate capability to personalize and enhance their lifestyle through the Internet."

Gateway.net features easy setup, quality service and a variety of content. The service is integrated into the PC, with no separate configuration steps required. Through Gateway’s agreement with Yahoo!, it is anticipated new gateway.net subscribers will begin receiving their systems Internet-ready with their registration process synchronized between gateway.net and Yahoo! within the first quarter of 1999.

 

Make the Internet Your Own
The co-branded Gateway My Yahoo! default start page allows gateway.net subscribers rapid access to the Internet, as well as to Gateway’s promotions, products and online customer support. By leveraging all of the content and services available through Yahoo!, gateway.net offers subscribers value-added features in online personalization, content, communications, community and commerce.

 

Personalization: As a registered Gateway My Yahoo! user, the entire suite of Yahoo!’s 13 member services including travel reservations and ticket purchases, shopping, auctions, classifieds, chat, clubs, address book, email, instant messaging, message boards, and games are available to gateway.net subscribers. Portfolios, community tools, financial market news and investment research drawn from Yahoo! Finance are also personalized through the Gateway My Yahoo! default start page.

Content: Subscribers to gateway.net will find all the quality Internet programming and services currently found on Yahoo!. Yahoo! provides comprehensive content for popular areas such as News, Sports, Personal Finance, Entertainment and Travel. Users also have one-click access to Yahoo!'s global Web network of 15 world properties, which subscribers can seamlessly access.

Community and Communications: With Yahoo! community and communications tools including chat, clubs, classifieds, instant messaging and message boards, subscribers never need to be out of touch with friends, family or others who share similar interests.

Commerce: gateway.net subscribers have access to Yahoo! Shopping’s growing directory of products and services. Through Yahoo! Shopping, gateway.net subscribers have 24-hour access to the most popular online product and service categories such as apparel, music, books and software.

About Gateway

Gateway (NYSE: GTW), a Fortune 500 company founded in 1985, provides complete computing solutions for clients worldwide. The company has manufacturing facilities in the United States, Ireland and Malaysia and employs more than 19,000 people worldwide. Gateway products and services consistently win top awards from leading industry publications. Revenue for the year 1998 was $ 7.5 billion. For further information, visit Gateway at www.gateway.com.

 

About Yahoo!

Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is a leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company's global Web network includes 18 world properties. Yahoo! has offices in Europe, the Asia Pacific and Canada, and is headquartered in Santa Clara, Calif. 

 

Gateway 2000 Editorial Contact
Kent Hollenbeck, Marketing Communications 605-232-1654
Kent.Hollenbeck@gateway.com

 

 

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