Top 100 Computer Companies
Gateway and Yahoo!
Launch Co-branded Service
SAN DIEGO, CA. and SANTA CLARA, CA. Feb. 3, 1999
Gateway (NYSE: GTW), a preeminent direct marketer of technology solutions for
clients worldwide, and Yahoo! Inc. (NASDAQ: YHOO), a global Internet media company, today
announced the forthcoming availability of new co-branded, personalized Web pages, to
gateway.netSM Internet access subscribers.
Starting on Friday, February 5th, select Gateway systems will
begin selling with the Gateway My Yahoo! start page established as the default home page
for gateway.net subscribers, allowing clients to personalize their Internet experience
with such information as updated national news, sports and financial information and local
weather reports. The Gateway My Yahoo! start page also includes a customized service area
for subscribers to access Gateway technical support, gateway.com, gateway.net account
information and an Internet tutorial.
"Gateway has always taken a personalized approach to marketing
technology. Now, through our agreement with Yahoo!, we can take this one step
furtherby helping our clients completely optimize their Internet experience,"
said Ted Waitt, Gateway chairman and CEO. "The development of this new service
instantly provides our subscribers with all of the personalization features associated
with an award-winning Internet hub like Yahoo!. Together, Yahoo! and Gateway-specific
content provide a dynamic and customized point of entry to the Internet."
This co-branded feature combines the resources of two leading technology
brands by providing consumers access to Yahoo!'s rich content and merchant services, as
well as Gateways award-winning customer service. In 1997, Gateway became the first
direct PC marketer to form a nationwide Internet Service Provider (ISP) with gateway.net
"Accessing Yahoo! through gateway.net provides a unique channel to
reach Gateways growing global consumer audience with Yahoo!s personalized
services," said Jeff Mallet, president and chief operating officer at Yahoo!.
"The co-branded Gateway My Yahoo! default start page gives subscribers the immediate
capability to personalize and enhance their lifestyle through the Internet."
Gateway.net features easy setup, quality service and a variety of content.
The service is integrated into the PC, with no separate configuration steps required.
Through Gateways agreement with Yahoo!, it is anticipated new gateway.net
subscribers will begin receiving their systems Internet-ready with their registration
process synchronized between gateway.net and Yahoo! within the first quarter of 1999.
Make the Internet Your Own
The co-branded Gateway My Yahoo! default start page allows gateway.net subscribers rapid
access to the Internet, as well as to Gateways promotions, products and online
customer support. By leveraging all of the content and services available through Yahoo!,
gateway.net offers subscribers value-added features in online personalization, content,
communications, community and commerce.
Personalization: As a registered Gateway My Yahoo! user, the entire
suite of Yahoo!s 13 member services including travel reservations and ticket
purchases, shopping, auctions, classifieds, chat, clubs, address book, email, instant
messaging, message boards, and games are available to gateway.net subscribers. Portfolios,
community tools, financial market news and investment research drawn from Yahoo! Finance
are also personalized through the Gateway My Yahoo! default start page.
Content: Subscribers to gateway.net will find all the quality Internet
programming and services currently found on Yahoo!. Yahoo! provides comprehensive content
for popular areas such as News, Sports, Personal Finance, Entertainment and Travel. Users
also have one-click access to Yahoo!'s global Web network of 15 world properties, which
subscribers can seamlessly access.
Community and Communications: With Yahoo! community and communications
tools including chat, clubs, classifieds, instant messaging and message boards,
subscribers never need to be out of touch with friends, family or others who share similar
Commerce: gateway.net subscribers have access to Yahoo!
Shoppings growing directory of products and services. Through Yahoo! Shopping,
gateway.net subscribers have 24-hour access to the most popular online product and service
categories such as apparel, music, books and software.
Gateway (NYSE: GTW), a Fortune 500 company founded in 1985,
provides complete computing solutions for clients worldwide. The company has manufacturing
facilities in the United States, Ireland and Malaysia and employs more than 19,000 people
worldwide. Gateway products and services consistently win top awards from leading industry
publications. Revenue for the year 1998 was $ 7.5 billion. For further information, visit
Gateway at www.gateway.com.
Yahoo! Inc. is a global Internet media company that offers a branded
network of comprehensive information, communication and shopping services to millions of
users daily. As the first online navigational guide to the Web, www.yahoo.com is a leading
guide in terms of traffic, advertising, household and business user reach, and is one of
the most recognized brands associated with the Internet. The company's global Web network
includes 18 world properties. Yahoo! has offices in Europe, the Asia Pacific and Canada,
and is headquartered in Santa Clara, Calif.