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QMS Plans Assault on Business Ink Jet Printer Market with $1,299 Color Laser Printer


• The network-ready QMS magicolor(r) 2 DeskLaser is now priced at just $1,299-clearly the lowest cost color printer on the market.

• The QMS magicolor 2 DeskLaser offers complete networking and full color printing with its standard Ethernet(r) interface and included cyan, magenta, yellow, and black toner supplies.

Groundbreaking move makes the QMS magicolor 2 DeskLaser an effective alternative for current users of ink jet technology, while bringing them an outstanding level of printing performance.

December 14, 1998 - Mobile, AL - QMS, Inc. (NYSE:AQM) today announced it has lowered the price of its QMS magicolor 2 DeskLaser, offering customers a full-color, network-ready laser printer for only $1,299. A favored choice among workgroups using Windows(r) 95 and NT, the QMS magicolor 2 DeskLaser is equipped with everything needed for brilliant, performance-oriented color printing including a full-color consumables set and Ethernet network interface. The new price point makes the QMS magicolor 2 DeskLaser a cost-effective alternative to color ink jet printers.

"In lowering the price on this popular printer, we're able to bring the product to smaller business sectors that, due to cost constraints, haven't had the opportunity to utilize the speed and printing advantages of a color laser printer," said Richard Bowles, vice president of marketing at QMS. "In the past, these companies have had to contend with the slower, less powerful performance of ink jet technology. With the QMS magicolor 2 DeskLaser, they don't have to settle for an ink jet printer."

While the price of the QMS magicolor 2 DeskLaser makes QMS a trendsetter in color printing, equally important is its performance and feature set. For $1,299, the DeskLaser offers a standard Ethernet network interface and print speeds of 4 pages-per-minute in full color, and up to 16 ppm in black and white-perfect for supporting all the printing requirements of the entire workgroup. While some ink jet vendors tout faster print speeds, the performance of such devices is dramatically reduced when choosing high page coverage or optimum print quality-selections that print at rated speed on the QMS magicolor 2 DeskLaser.

With 600 x 600 dpi resolution, the QMS magicolor 2 DeskLaser adds brilliant color to a variety of print media, including plain paper, thick stock, envelopes, and transparencies-making it easy to print color business documents on demand. Laser printed pages are characterized by their durability, withstanding frequent handling and rough conditions. In contrast, ink jet output is subject to smearing and fading, and often requires drying time before handling.

  LAN Times magazine, who recently awarded the QMS magicolor 2 DeskLaser with its "Best of LAN Times award", recognized the QMS magicolor 2 DeskLaser not only for its networking capabilities and ease of use features, but for its impressive image quality. When referring to print speed and resolution the magazine stated, "... there's no competition from any inkjet printer. Not even close.".

The QMS magicolor 2 DeskLaser operates in the Windows environment, using the printing capabilities already contained in Windows 95/98 and NT to offer a performance workgroup solution. The DeskLaser can easily be upgraded to a QMS magicolor 2 CX, DX, or EX which feature QMS Crown(r)-a printer architecture that offers PostScript(tm) and PCL(r) 5c emulations, network administration tools, and additional network protocols.


Pricing and Availability
The QMS magicolor 2 DeskLaser is reference priced at $1,299, and is available in the U.S. from QMS' network of authorized distributors and remarketers. Outside the U.S., QMS products are available from authorized QMS distributors. All prices are in U.S. dollars.

QMS, Inc.
QMS, Inc. is a leading developer and manufacturer of high-performance color and monochrome document printing solutions for office automation, electronic publishing, graphic design, and advanced imaging applications. The QMS product line redefines network printing by combining feature-packed, performance printing with easy, cost-effective operation. To give customers the most complete network printing solutions, QMS offers practical printer management software, systems integration, and responsive technical support. QMS backs each product with an extensive range of service offerings and more than two decades of dedicated, professional experience. Distributed through a global network of reseller and distribution partners, QMS products can be found virtually anywhere in the world. QMS, Inc. is based in Mobile, Alabama and is traded on the New York Stock Exchange under the symbol AQM.


QMS  Contact
One Magnum Pass
Mobile, AL 36618
(800) 523-2696 or (334) 633-4300

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