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iMac Wraps up Three Straight Months as
Best Selling Desktop in PC Superstores

CUPERTINO, California--Dec. 1, 1998-- iMac is the best selling desktop computer in PC superstores in the U.S., earning the top spot with consumers in October for the third consecutive month, according to ZD Market Intelligence. The complete study is available at

"Being number one in October is a sure sign of iMac sales momentum heading into the holidays," said Matt Sargent, senior analyst and author of the study. "While both engineering and marketing have helped its success, I believe that the primary strength of iMac lies in its competitive price."

"iMac is the perfect computer for getting onto the Internet fast and hassle-free," said Steve Jobs, Apple's interim CEO. "I just hope we've made enough for the holiday rush."

Launched in mid-August, Apple shipped 278,000 units in just six weeks, making iMac the hottest selling computer in Apple's history. iMac is available through its current resellers including CompUSA, Best Buy, Micro Center, Fry's, Computer Town, J&R, ComputerWare, AIS Computer and Computers Stores Northwest, Inc., as well as hundreds of Apple Specialist stores and through the online Apple Store (

ZD Market Intelligence is a leading source of fact-based information on computer and communications industry trends, product developments, and buyer activity. The company's mission is to deliver actionable, fact-based information. ZD Market Intelligence's extensive databases coupled with expert analysis produce a wide variety of products and services which help companies plan, market, sell, and track effectively. All ZD Market Intelligence products and services are based on proprietary information databases, built and maintained by trained research professionals and computer specialists.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission--to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.



Apple Editorial Contacts
Tami Begasse
Apple Computer, Inc.
Matt Sargent
ZD Market Intelligence

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