iMac Wraps up Three Straight Months as
Best Selling Desktop in PC Superstores
CUPERTINO, California--Dec. 1, 1998-- iMac is the best selling desktop
computer in PC superstores in the U.S., earning the top spot with consumers in October for
the third consecutive month, according to ZD Market Intelligence. The complete study is
available at www.zdinfobeads.com.
"Being number one in October is a sure sign of iMac sales momentum heading into
the holidays," said Matt Sargent, senior analyst and author of the study. "While
both engineering and marketing have helped its success, I believe that the primary
strength of iMac lies in its competitive price."
"iMac is the perfect computer for getting onto the Internet fast and
hassle-free," said Steve Jobs, Apple's interim CEO. "I just hope we've made
enough for the holiday rush."
Launched in mid-August, Apple shipped 278,000 units in just six weeks, making iMac the
hottest selling computer in Apple's history. iMac is available through its current
resellers including CompUSA, Best Buy, Micro Center, Fry's, Computer Town, J&R,
ComputerWare, AIS Computer and Computers Stores Northwest, Inc., as well as hundreds of
Apple Specialist stores and through the online Apple Store (www.apple.com).
ZD Market Intelligence is a leading source of fact-based information on computer and
communications industry trends, product developments, and buyer activity. The company's
mission is to deliver actionable, fact-based information. ZD Market Intelligence's
extensive databases coupled with expert analysis produce a wide variety of products and
services which help companies plan, market, sell, and track effectively. All ZD Market
Intelligence products and services are based on proprietary information databases, built
and maintained by trained research professionals and computer specialists.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the
Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is
now recommitted to its original mission--to bring the best personal computing products and
support to students, educators, designers, scientists, engineers, businesspersons and
consumers in over 140 countries around the world.